Design
Principles:

Time is Valuable

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Time is Valuable

A consumer's time is their most finite and valuable resource. Products that provide innovative ways to save a consumer time will be poised to disrupt traditionally slow-moving industries. On the other hand, products that demonstrate a lack of respect for a consumer's time (ex. "frustrating setup experience") are destined to fail. We design products that are thoughtful, efficient, predictive and aim to generally make life more convenient.

Eliminating five "clicks" a day saves a user a significant amount of time. The most valuable products are those that give users their time back; instead of products that take it. These are some of our favorite products to build.

Connectedness

We design products with an understanding that consumers are looking to improve their lives, not simply experience siloed interactions with individual products...

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Meaningful Interactions

Brands have been broadcasting their message since the beginning of advertising. But with voice technology, customers can no longer be talked at, but must...

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